Mopar® will make its presence felt at the world’s largest one-day celebration of classic-car culture, the 16th annual Woodward Dream Cruise on Saturday, Aug. 21. More than one million expected visitors will have the chance to check out Mopar vehicles and performance parts at the corner of 13 Mile and Woodward in Royal Oak, Mich.

“The Woodward Dream Cruise is the perfect place to showcase our Mopar brand,” said Pietro Gorlier, President and CEO of Mopar, Chrysler Group LLC. “During this event, Woodward Avenue is over-flowing with enthusiasts and we want to show every single one of them what’s new at Mopar.”

The Mopar ’10 Challenger, a “Mopar modified” 2010 Challenger R/T and the first-ever special-edition Mopar version of a Chrysler Group vehicle, is one of many Mopar rides set to join the more than 40,000 vehicles expected to pack the Dream Cruise. The Mopar Direct Connection Test Lab vehicle, used to demonstrate Mopar performance parts, will also be on display.

Other Mopar vehicles to appear are The General, a “Moparized” Jeep_® Wrangler created by the Mopar off-road engineering team that made its debut earlier this year at the Moab Jeep Safari, and a 2010 Ram Laramie Crew 4 x 4 trimmed in a variety of Mopar parts and accessories. Visitors may also get an up-close look at Mopar parts and engines on exhibit and talk directly with Mopar engineers.

In addition, Mopar will feature Ramchargers Tom Coddington, Dave Rockwell, Dick Jones, Peter McNicholl and John Wehrly at the Mopar Direct Connection Trailer at 2 p.m. on Saturday. The famed Mopar-powered drag racing legends will take part in an autograph and meet-and-greet session with fans. Enthusiasts who want to test their own racing skills may do so at the Direct Connection rig. Fans may take the wheel of a video-game version of a Mopar HEMI®-powered NHRA Funny Car and also try their hand in the Mopar sprint car simulator.

Mopar Authentic Performance Gear will be on sale at the Mopar Rolling Speedshop. Mopar hats, t-shirts, hoodies, diecasts and much more will be available for Mopar fans to purchase.

For more information on the 16th Annual Woodward Dream Cruise, visit http://www.woodwarddreamcruise.com.

Mopar fans had help from the brand they love in celebrating the 30th anniversary of the Mopar Nationals. Event attendees jammed the Mopar Direct Connection Trailer and Mopar display vehicles at hot and steamy National Trail Raceway near Columbus, Ohio, on Aug. 13–15, and the Mopar brand also chose a winner from the Mopar Nationals show car field in its popular “Top Eliminator” program.

Lars Skroder’s Yellow 1971 Plymouth GTX was named the Mopar “Top Eliminator” winner at the Mopar Nationals by a panel of Mopar representatives. Originally from Vancouver, B.C., the Nashville, Tenn. transplant and life-long Mopar fan was convinced at the last minute to bring his immaculate vehicle to the show. Skroder’s GTX was painstakingly restored with numerous Mopar parts, and Skroder saved the parts receipts in a Mopar binder along with photos of the build to document the project.

“It’s unbelievable to be named a Mopar ‘Top Eliminator’ winner,” said Skroder, whose car is one of six Mopar “Top Eliminator” winners that will be displayed in the Mopar Alley at the 2010 SEMA Show in Las Vegas, November 2–5. “My brother and I bought the GTX together back in 1987 when we were 16-years-old. I just recently finished restoring it.”

Mopar fans gamely braved 90-degree temperatures and high humidity to enjoy the Mopar Nationals festivities. Mopar vehicles heating up the already hot display area included the Mopar ’10 Challenger, the first-ever Mopar version of a Chrysler Group LLC vehicle, and the Mopar Direct Connection Test Lab vehicle.

Participants also took part in the popular burnout contest, strapped on helmets to do battle in drag racing action at the National Trail Raceway quarter-mile and strolled the Manufacturer’s Midway to purchase Mopar items on sale. The Mopar logo was ubiquitous, with attendees decked out in a variety of Mopar apparel, including Authentic Mopar Performance Gear purchased from the Mopar Rolling Speedshop.

To view video coverage of the Mopar Nationals burnout contest, visit Mopar’s official YouTube channel, “Mopar Captured,” at http://www.youtube.com/user/moparcaptured. For more info on the Mopar Nationals, visit http://www.moparnats.org.

Mopar® will help celebrate the 30th anniversary of one of the premier Mopar enthusiast events on the annual car show calendar when the Mopar Nationals roll into National Trail Raceway near Columbus, Ohio on Aug. 13–15. Mopar will bring its Mopar Direct Connection Trailer and display vehicles to the event and will name a fourth winner in its popular Mopar “Top Eliminator” enthusiast program.

The 2010 event will host a number of new and exciting display vehicles at the Mopar Direct Connection Trailer, including the new Mopar ’10 Challenger, the first-ever special edition Mopar version of a Chrysler group vehicle. The Mopar ’10 was revealed last month at the Mopar Mile-High NHRA Nationals event in Golden, Colo.

Among other Mopar cars to be exhibited is the Mopar Direct Connection Test Lab vehicle, used to demonstrate the potential of Mopar performance parts and showcase new and exciting parts for enthusiasts. The Mopar Direct Connection Trailer will also feature a number of fun activities for Mopar Nationals attendees, who can test their racing skills by taking the wheel of a video-game version of a Mopar HEMI®-powered NHRA Funny Car and also try their hand in the Mopar sprint car simulator.

The fourth of six members of Mopar’s 2010 “Top Eliminator” program will be selected from among hundreds of show cars at the Mopar Nationals event. The Mopar “Top Eliminator” program, now in its fourth year, recognizes the most skilled Mopar enthusiasts and their restyled or customized Chrysler, Jeep®, Dodge and Ram vehicles. Winning vehicles will be displayed in the Mopar Alley at the 2010 Specialty Equipment Market Association (SEMA) Show in Las Vegas, November 2–5, 2010. The Mopar Nationals winner will be recognized on Sunday during the awards ceremony.

Showgoers looking to purchase Mopar Authentic Performance Gear will want to stop by the Mopar Rolling Speedshop at National Trail Raceway. Mopar fans can choose from hats, t-shirts, hoodies, diecasts and much more to display their love of Mopar.

Mopar Nationals attendees can view exclusive video footage from the Mopar Nationals on “Mopar Captured,” Mopar’s official YouTube channel. Fans can access the channel at http://www.youtube.com/user/moparcaptured.

New for August, Chrysler Group announced additional incentives on the 2010 Jeep Liberty, 2010 Jeep Grand Cherokee and 2010 Jeep Commander; lease bonus cash on the 2010 Chrysler Town & Country; and incentives on the 2011 Jeep Liberty, 2011 Dodge Nitro and 2011 Ram 1500 Regular, Quad and Crew Cab pickups.

All incentives announced today are valid through Aug. 31, 2010.

Chrysler Brand

Consumers purchasing 2010 model year Chrysler brand vehicles can choose 0 percent financing for up to 60 months through Ally Financial, Consumer Cash of up to $3,000 or the “60-day/no payments” pledge program.  

• Consumers purchasing a 2010 model year Chrysler also are eligible for 1.9

percent financing for up to 72 months through Ally Financial.

• Consumers who lease a 2010 model year Chrysler 300, Chrysler 300 C or

Chrysler Town & Country minivan through Ally Financial are eligible for lease

bonus cash of up to $2,000.

Jeep Brand

Consumers who purchase most Jeep brand 2010 model year vehicles can

choose 0 percent financing for 60 months, Consumer Cash of up to $4,500 or

the pledge program.

• Consumers who purchase a 2010 Jeep Liberty, Jeep Grand Cherokee or

Jeep Commander and finance through Ally Financial are eligible for up to

$1,000 in Ally Financial Bonus Cash.

• Consumers who purchase a 2011 Jeep Liberty are eligible for $1,000

Consumer Cash for 1.9 percent financing for 36 months through Ally Financial.

Dodge Brand

Consumers purchasing most 2010 model year Dodge brand vehicles can choose from 0 percent financing for up to 60 months, Consumer Cash of up to $3,000 or the pledge program.

• Consumers who purchase the 2010 Dodge Charger can choose from 0 percent financing for up to 72 months, Consumer Cash of $3,000 or the pledge program.

• Consumers who lease a 2010 Dodge Charger, Dodge Journey or Dodge

Grand Caravan through Ally Financial are eligible for lease bonus cash of up

to $2,000.

• Consumers who purchase a 2011 Dodge Nitro can choose financing through

Ally Financial from as low as 1.9 percent for 36 months or $1,000 in Consumer

Cash.

Ram Truck Brand

Consumers who purchase 2010 model year Ram Truck vehicles can choose from 0 percent financing for up to 60 months, Consumer Cash of up to $3,000 or the pledge program.

• Consumers purchasing a 2010 Ram 1500 and finance through Ally Financial are eligible for $1,000 Ally Financial Bonus Cash.

• Consumers who lease a 2010 Ram 1500 Crew Cab through Ally Financial are eligible for $1,000 in lease bonus cash.

• Consumers who purchase a 2011 Ram 1500 can choose from financing as low as 2.9 percent for 36 months through Ally Financial or $1,000 in Consumer Cash. They also are eligible for $500 in Ally Financial Bonus Cash.

Product Onslaught Coming Soon

July marks the fourth consecutive month of year-over-year sales increases

Dodge Challenger and Dodge Journey each set sales records for the

month of July

Ram Chassis Cab sets record for best monthly sales ever

Thirteen Chrysler Group vehicle lines improve year-over-year sales

Auburn Hills, Mich. , Aug 3, 2010 – Chrysler Group LLC today reported U.S.

sales of 93,313, a 5 percent increase compared with sales in July 2009 (88,900

units). July represents the fourth consecutive month of year-over-year sales

increases.

“The all-new 2011 Jeep Grand Cherokee is drawing customers into our

showrooms, setting the pace and standard for our company, and generating

positive reviews both nationally and internationally,” said Fred Diaz, President

and Chief Executive Officer – Ram Truck Brand and Lead Executive for U.S.

Sales. “We’re gaining some real traction with the all-new Jeep Grand Cherokee,

and we look forward to the same when we revamp the remaining 75 percent of

our nameplates by year end.”

Chrysler Group finished the month with a 55-day supply of inventory (191,000

units). U.S. industry sales figures for July are projected at an estimated 11.6

SAAR.

The all-new 2011 Jeep® Grand Cherokee is arriving in dealerships in greater

numbers. Chrysler Group – at the end of this month – will begin to reveal the rest

of its 16 all-new or significantly refreshed vehicles. This aggressive, steady

cadence of new vehicles will continue through the remainder of this year.

July 2010 U.S. Sales Highlights by Brand

Jeep Brand

The Jeep Brand posted a 19 percent year-over-year increase in July as the

all-new 2011 Jeep Grand Cherokee arrived in dealerships in greater numbers.

Jeep Grand Cherokee sales were up 54 percent in July, versus July 2009, and

were up 86 percent compared with last month, as the all-new Grand Cherokee

resonates with consumers and continues to generate positive reviews in the

media. The iconic Jeep Wrangler had a triple digit percentage increase in sales

during July. Jeep Liberty also had a strong month as sales increased 70

percent. Women drivers ranked Jeep dealers No. 2 overall in

Women-Drivers.com’s report of Top Auto Brands. Women rated dealers on their

experience during vehicle purchase, while just browsing and having their

vehicles serviced.

Dodge Brand

Dodge Challenger sales were up 317 percent in July, compared to the same

month in 2009. Dodge Challenger’s July 2 return to NASCAR Nationwide

Series’ competition racing, after more than a 30-year absence, has generated

mounting consumer interest in the vehicle. Challenger also shared the top spot

in the “Specialty Coupe” category in Strategic Vision Inc.’s 2010 Total Quality

Index study, which measures the complete ownership experience. Dodge

Charger sales also increased by a triple digit percentage during July. The three

new Dodge Nitro lifestyle models – Detonator, Heat and Shock – continue to

drive Dodge Nitro sales, up 96 percent in July. The Dodge Journey crossover

also did well, driven in part by the popularity of the all-wheel-drive model, with

sales up 11 percent in July.

Ram Brand

The Ram Brand posted an 11 percent year-over-year increase in July,

compared to the same month in 2009. Ram pickup truck sales increased 14

percent in July, fueled in part by the success of the Ram Heavy Duty, Motor

Trend’s 2010 Truck of the Year. Ram Heavy Duty sales were up 89 percent in

July, with the Crew Cab and Quad Cab models being the most popular choices.

Dodge Dakota sales were up 49 percent in July, while sales of Ram Cab

Chassis, redesigned for 2011, had its best sales month ever in July.

Chrysler Brand

Chrysler Town & Country, winner this year of the ninth-consecutive R.L. Polk &

Co.’s “Automotive Loyalty Award” in the minivan segment, posted a sales

increase of 18 percent in July. Chrysler Sebring sedan and convertible sales

were up a combined 11 percent.

July U.S. Sales Highlights

Jeep Brand sales (26,466 units) increased 19 percent versus the same

month last year (22,276 units)

Jeep Grand Cherokee sales (5,407 units) were up 54 percent compared

with July 2009 (3,520 units)

Jeep Wrangler sales (10,043 units) improved 121 percent versus July

2009 (4,540 units)

Jeep Liberty sales (4,893 units) increased 70 percent compared with July

last year (2,874 units)

Dodge Challenger sales (3,695 units) improved 317 percent compared

with July 2009 (886 units)

Dodge Charger sales (6,023 units) were up 126 percent versus July of

last year (2,663 units)

Dodge Journey sales (4610 units) increased 11 percent compared with

July 2009 (4,165 units)

Dodge Nitro sales (2,186 units) improved 96 percent versus July 2009

(1,115 units)

Chrysler Sebring (sedan and convertible) sales (3,092 units) were up 11

percent versus July 2009 (2,781 units)

Chrysler Town & Country minivan sales (8,083 units) improved 18 percent

compared with July 2009 (6,837 units)

Ram pickup truck sales (20,138 units) increased 14 percent in July,

compared with July 2009 (17,723 units)

Ram Heavy Duty pickup truck sales increased 89 percent versus July

2009

Dodge Dakota sales (1,088 units) were up 49 percent compared with the

same time period last year (730 units)

     Mopar®, Chrysler Group LLC’s service, parts and customer-care brand, will

join thousands of Mopar drag-racing fans as they roll into Bandimere

Speedway in Morrison, Colo., for the 31st Annual Mopar Mile-High NHRA

Nationals, July 23-25. To kick off the weekend’s festivities, Mopar will reveal

its new Mopar ’10 Challenger at its Big Block Event gathering on Thursday,

July, 22 at 6:30 p.m. (MDT) in Golden, Colo.

     Every year, Mopar fans and racers descend on the Bandimere family’s

picturesque drag strip, set 5,800 feet high in the Rocky Mountains. Mopar’s

sponsorship of the event is the longest, continuous-running sponsorship in the

NHRA Full Throttle Drag Racing Series.

“We’re looking forward to bringing Mopar Nation to Thunder Mountain,” said

Pietro Gorlier, President and CEO of Mopar, Chrysler Group LLC. “This is a

premier stop on the NHRA circuit and a great place to showcase the Mopar

brand and reveal our new Mopar ’10 Challenger.”

     “Bandimere Speedway is proud and honored to have Mopar call our track

home,” said John Bandimere Jr., President and CEO of Bandimere Speedway.

“Our unique venue and the forward-thinking people at Mopar make this one of

the top fan experiences on the NHRA Full Throttle Drag Racing Series. We

are eager to have our friends return to Denver for this long-running

partnership.”

     Mopar-powered racers will attempt to duplicate recent successes at Mopar’s

marquee event. NHRA Pro Stock Mopar Dodge Avenger driver Allen Johnson

will seek to defend his 2009 event title. He’ll be joined by Mopar-fueled drivers

in the professional and Sportsman classes, including NHRA Funny Car star

Matt Hagan, who will sport a special Mopar paint scheme on his Dodge

Mopar’s Direct Connection trailer will again take center stage on the

Manufacturers Midway at the Mopar Mile-High NHRA Nationals. Special

Mopar vehicles will be on display including the Ram 3500 Heavy Duty, a

“Moparized” Dodge Challenger, Mopar Ram Runner and the Mopar Direct

Connection Test Lab Vehicle—a Dodge Challenger converted into a

performance parts development “mule.” The Dodge Motorsports display rig will

also be at Bandimere Speedway.

     The 31st Annual Mopar Mile-High NHRA Nationals festivities will commence

with the annual Mopar Big Block Event, scheduled for Thursday, July 22 from

6:30 to 10 p.m. MDT on the streets of downtown, Golden, Colo. The Mopar

Big Block Event is the “Official Starter” of the Mopar Mile-High NHRA

Nationals.

     Admission to the event is free for fans, with food and drink available for

purchase at booths hosted by local vendors. Team Mopar driver Allen

Johnson will be joined by NHRA stars Tony Schumacher, Cory McClenathan,

Ron Capps, Jack Beckman, Matt Hagan, V. Gaines, Vinnie Deceglie, Danny

Gruninger, Judy Lilly and Roy Johnson in a free autograph session.

SpeedFreaks TV and radio hosts Kenny Sargent, Crash Gladys and Statt

Mann Caruthers will emcee the Mopar Big Block Event, with hard-rocking

band Rated M Live kicking out the jams as attendees check out the Mopar

race and show vehicles on display on the streets of Golden. Race Central

Radio’s Kurt Hansen will broadcast live from the Mopar Big Block Event from 6-

8 p.m. MDT on AM 1510 Mile High Sports Radio. Fans around the globe can

also listen in to Hansen’s broadcast online at http://www.racecentralmedia.

com.

     The Mopar Mile-High NHRA Nationals is scheduled to take place July 23-25 at

Bandimere Speedway in Morrison, Colo. Qualifying coverage will air on

Saturday, July 24, from 6:30 to 8 p.m. (EDT) on ESPN2 and ESPN2HD. Three

hours of eliminations coverage will air on Sunday, July 25, beginning at 7 p.m.

(EDT) on ESPN2 and ESPN2HD. For more information on the NHRA, log on

to http://www.nhra.com.